Interesting Hornbach Ad

Hello everyone,

Hornbach is a German retail chain, aimed at various hobby and professional items and materials, used for construction, building and such. Amongst other things, they sell various tools, such as hammers. This interesting German commercial made me somewhat sad though – they basically offer hammers made from armor steel, gained from scrapped armor vehicles (from former Czechoslovakia, hence the old guy speaking Czech).

 

 

Some of the parts of the text I didn’t understand (when they shout), but basically, the old guy remembers the tank and is unhappy that they are making a hammer out of it, while the Germans explain that the armor steel is the best steel there is and that they are reforging the tank to hammers.

39 thoughts on “Interesting Hornbach Ad

  1. Hmmm… its nearly as pacifist as forging a ploughshare from a swords blade – at least its just a BMP; destroying some hardware, like a T72 , would be more hearthbreaking

  2. making hammers out of intact tanks is simply stupid. fuck that capitalists. I won’t buy at hornbach anymore.

  3. It was a unique PR-Action. They bought 1 tank and made 7000 hammers out of it.
    So don’t be afraid, no more tanks will get harmed ;)

  4. The yelled part says “This is your tank, and we make it small for you now!”

    The commercial is a little older, I’ve seen it for three months straight before half of the WOT videos I watched on Youtube. I have to admit, I’m kind of split on the sentiment. On one hand the tank is a piece of history, but of those rather old and retired BMPs there are so many around that there are enough for all the museums and collectors, and of the rest most will just stand around rusting on scrapyards, because there is not enough money and manpower available to keep them in good condition. So I’m not totally opposed to their resources being turned into something that is still going to be useful for a long time. Seeing the pictures a while back of those tank “graveyards” with those hundreds and thousands of old tanks just rusting to crap made me far more sad than this.

  5. 00:02: What do you mean? Destroying the tank?
    00:03: The history of the Hornbach Hammer
    00:19: The steel is thick, it needs to get burned, the pieces are heavy
    00:25: That one of the best kind of steel in existence: Steel of tanks
    00:37: At home, you cook soup. Soup needs to cook to get soft. Its the same with steel.
    01:00: Thats your tank, and we chop it up
    01:03: Why do they want to do this?
    01:24: Now hammers get made from it. Sad, actually.
    01:31: So we did manage to chop it up
    01:34: A hammer, like it could only come from Hornbach. The Hornbach Hammer.
    01:38: You wanna know what I think of it?

  6. Reusing old and outdated hardware is better than letting it rust for years in military scrapyards.
    Besides – who wouldnt like a hammer made out of a military vehicle?

  7. BTW: Original price at Hornbach AFAIK was 25 EUR per hammer. Now they sell for 200-600 on eBay. Crazy. O_o

  8. This is the way, how we lose our history. This BVP transporter would be one of few that will left, after 10 or 20 years… but it cannot be, becouse…. it is a hammer now!

    • only few tanks needed out from hundreds(thousands) for museums. Others can be freely “reborn” to tools (etc) and be useful.
      This AD is fun and sad at same time.

    • BMP-1 was produced in ridiculous numbers. There still are plenty more rusting all over the world. You are welcome to buy as many as you want to preserve “your history”.

  9. I am from germany so I can explain the parts you didnt understand:

    The guy with the Hard Hat on is saying, that the steel has to be fluid like a soup in order to be good.

    You should also notice, that these hammers fom Tanksteel are a “very limited” edition.
    And it is actualy more advertisement then everything else since you can make better steel for hammers (if you want).

  10. Awww you are all sooooo sad that a useless tank gets turned into useful tools again. Therefore making use of the goods of the earth once more, not to kill, but to build things.

    Guess Germany has won the war after all.

  11. It was sold for 25€ if I remember correct.
    Many reported they didn’t get one.
    Now you can find it for 150-250€ on ebay^^