so, SerB has a personal blog. It’s not updated regularily and the posts there are generally short and personal, so there was no real reason to translate anything from there, but recently (or rather, today), SerB posted an interesting characteristic of general Russian (not only WoT) audience – as a sort-of advice for those, who want to work with the Russian market. Thanks to Brenwen from LJ community for re-posting the link.
What he wrote (I will try to translate it as correctly as I can):
Russian mass audience – mass as in both the main audience group and the fact there are many of them – is very patriotic. Anti-patriotic groups (in our case, “Germanlovers”) are visible and very loud, so a casual observer might get wrong idea about their numbers and financial importance. The main audience group, providing most of the financial income, is patriotic in following sense:
1. Mass audience is not ashamed and does not want to be ashamed of Russian past and present. All the while a large part of this audience takes highly philosophical approach towards Russian failures and dark parts of history: “We got punched in 1941 in the teeth – oh well, happens, we shrugged it off and ended up in Berlin.” Smaller part of the audience directly argues (makes excuses for) even real failures (“Americans were never on the moon”).
1a. In the consciousness of a large portion of Russians – USSR WAS Russia. Here, SerB states that when the WoWs comes out, he will test the theory of historical importance of Imperial Russian in comparison with Soviet Russia as a part of Russian history.
1b. SerB states that the Belarussians, Ukrainians, Kazakhs and Baltic nations also consider USSR to be a part of their history en masse, regardless of the information background – this was proven economically (even though by virtual economy).
2. Mass audience is patriotical in consumer sense also. If they are to choose between an important and homemade product, they will choose the homemade product. This is a lesson for AvtoVAZ (car producer) – if you start producing vehicles comparable to the imports, the market is yours.
2a. However, if the two product are not equal, patriotism is not equal to idiotism (SS: as in, if the imported product is better, the Russian consumer will not be blind to it just because the homemade is Russian)
2b. China, USA and Germany have the same relationship towards “their” products, even if they are only virtual
3. Mass audience is very aware of the principial position of the company, including its position on other markets. This is due to the fact that modern society connection is increasing because of electronic communication. Using the policy of “different attitude on every market” (in Russian market case, for example using the anti-soviet and anti-Russian element on other – even isolated – markets) inevitably leads to financial losses. That’s why if you wish to make money off the large Russian audience – love Russia/USSR or find yourself another market.
Accordingly, people trying to work on Russian market with the “whole world” attitude or to capitalize on anti-Russian or anti-Soviet element are sentenced to take only small shares of the market, bordering on marginality. As a result, they are completely dependent on resources from outside the market itself and in case of their loss, they are no longer viable.
So, this is it, there you have it from SerB himself. It’s obvious that Wargaming will always prefer Russian market, no matter what anyone from WG EU says about equality and all that. It’s logical – that’s where the money is.