If you watch Yeong or Jim Sterling, you probably already know about this but if you don’t and still play any free to play game, check this out:

A lot of people has this weird notion in their heads that the games industry is a nice place where people get together to create fun products for their customers and so on. Well, this is the reality that’s valid for many F2P games, if not all — and honestly, it’s not all that different in adjacent industries either. Spend ten minutes looking at how the best bitcoin betting sites stack up against each other and you’ll see the same playbook: flashy welcome bonuses, deliberately confusing wagering requirements, retention loops engineered to keep you depositing “just one more time.” The polish on the surface hides a back end built around extraction. Gaming and gambling have been borrowing from each other’s monetization manuals for years now, and once you’ve seen one, you start spotting the other everywhere.

Definitely worth watching.