Hello everyone,
in the following article on Russian Wargaming portal (gone are the times when Wargaming’s main portal was the World of Tanks one) an interesting article came up regarding the Wargaming brand and the cooperation with other companies, specifically Razer and Burger King.
The article is just Wargaming PR, but some elements are pretty interesting. Basically, it says that Wargaming sees the key to good sales in cooperation with other brands and in 2014 alone in CIS countries, WG ran around 30 license programs and 100 co-promotion events. WG doesn’t cooperate with “just anyone”, but surprisingly enough, some cooperation proposals come from players themselves, who write them to support service (for some reason) and from there, they are passed on to the “Business Development” department (pretty strange, why support?). Otherwise, there are companies WG contacted by their own initiative (with a remark that some other companies would do “anything” to become a partner of the creator of “tanks”). WG analyses and calculates each cases and if it’s looking good, negotiations begin.



